Illustration
Playful by nature.
Built on good design.
Distinctive vector-based illustration by Concrete Creative founder and creative director, Alana Ward. Simple shapes, bold colours and strong design principles combine to create unique visuals that are playful, nostalgic and full of personality.
Illustration has a way of making ideas feel more human.
From brand identities and marketing campaigns to packaging and publications, illustration helps communicate ideas, adds personality and creates moments of connection that words alone often can't.
With a foundation in graphic design and branding, every illustration is created with both creativity and communication in mind. The result is artwork that's not only playful and distinctive, but clear, adaptable and designed to work hard across a range of applications.
Adelaide Fringe Poster Competition
Makers & Shakers Key Visuals
Frey Frey Brand Illustration
Project Play
The art brand and creative space of Alana Ward.
What began as a creative outlet has grown into a home for illustrative prints, personal projects and colourful experiments. Part portfolio, part playground, Project Play is a space for ideas that don't always fit inside a client brief.
Discover Project Play →
Where Illustration Meets Design
As both a designer and illustrator, I approach every project through both lenses.
Beyond creating beautiful artwork, I consider how illustration will be used in the real world; across packaging, publications, campaigns, digital experiences and brand systems. This design-led approach helps ensure the work is adaptable, cohesive and effective wherever it appears.
next Steps
Let’s make something great together.
From campaigns and publications to packaging and products, I'm always interested in opportunities to bring ideas to life through illustration. If you have a project in mind, I'd love to hear from you.