Commercial Illustration
Adelaide Fringe Poster Competition
Project Overview
In 2022, I was selected as the winner of the Adelaide Fringe 2023 Poster Competition
My artwork 'Fleurs de Fringe', was chosen from more than 300 entries across Australia. The illustration became the official poster and visual identity for the 2023 festival, appearing across marketing, merchandise, publications and promotional materials throughout Adelaide.
Inspired by the theme Sunshine After the Rain, I created an illustration that celebrates the vibrancy, creativity and optimism Adelaide Fringe brings to the city each year. Drawing on native flora, bold colour and geometric forms, the artwork reflects the transformation Adelaide experiences during festival season, when streets, venues and public spaces burst into life with art, performance and connection.
The artwork I created was rolled out across a range of touchpoints, from large-scale outdoor advertising and printed programs to merchandise, digital campaigns and event collateral. Seeing the artwork come to life throughout the city was an incredibly special experience, and the project remains one of the most significant milestones in my illustration career 🤓🌈✨