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Logo Design + Branding
Building brands for small businesses with big expertise.
Concrete Creative is an independent Australian branding and graphic design studio specialising in logo design and brand identity for small businesses.
Based in Cairns, Australia. BRANDING BUSINESSES WORLDWIDE.
From startup launches to established businesses ready for a refresh, we build brands that reflect the expertise, passion and personality behind the people and businesses they represent.
Combining concrete direction with creative design, we create bold and distinctive visual identities that communicate quality, build recognition and give businesses the confidence to put their best foot forward.
Founded by Alana Ward, Concrete Creative is an independent design studio based in Cairns, Far North Queensland, working with businesses across Australia and internationally. With over 15 years of design experience, Alana leads every project and is supported by a trusted network of creative collaborators when needed. You'll work directly with Alana throughout the process to create a considered, cohesive brand that's built to grow with your business.
Our branding services bring together custom logo design, supporting brand elements and practical brand guidelines to create a distinctive visual identity that reflects the expertise, passion and personality behind your business.
Whether you're starting out, ready to invest more deeply in your brand or looking to rebrand an established business, we have a package to suit.
Our three packages offer different levels of creative input and investment, with the flexibility to add extra services or tailor the scope to your needs.
For full details, including package inclusions, pricing and timelines, download the Branding Services Guide.
You've spent years perfecting your craft. We'll help you build a brand that reflects it.
Featured Projects
Cutting chaos →
Branding & Squarespace Website
Australia
URSUS Fitness →
Brand Refresh Website & Social Media Design
Hong Kong
Padeldogs →
Branding Foundations Package
United Kingdom
Client Testimonials
Branding Packages
package 01
Brand FoundationS
A professionally designed logo; done right from day one.
This package is for new businesses (or new ideas) that a need a strong, professional brand foundation, to get up and running ASAP.
If you don’t need the whole world solved right now and just want a brand that feels intentional, confident, and ready to go, this is your starting point.
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package 02
The Full Build
3 logo options; choose your preferred concept.
This package is for experienced business owners, evolving brands, or anyone who needs to explore their direction before locking things in.
The Full Build allows us to develop multiple logo concepts, and an additional round of revisions so we can collaborate further to refine your preferred direction.
package 03
The renovation
A considered refresh of your existing brand.
Maybe you’ve grown. Maybe you DIY’d it years ago. Maybe it just feels… tired. The Renovation helps bring everything back into alignment. This package is for established businesses whose branding no longer reflects the quality of their work.
We refine what’s already there and create a brand system that’s aligned with where your business is now.
Project Add-Ons
Need a little more? We've got you covered.
From Squarespace website design to branded collateral and social media templates, our project add-ons help bring your new brand to life across every touchpoint.
For full details and pricing, download the Branding Services Guide.
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LAnding Page
A simple, single-page website designed to introduce your business, communicate your offering and give customers a place to find you online.
Collateral Kit
The everyday essentials needed to launch your business, including a professionally designed business card and branded email signature.
Social Templates
A set of 12 custom social media post designs, supplied as editable Canva templates to help keep your content looking consistent and on-brand.
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Website
Custom Squarespace website design, bringing your brand to life online with a cohesive, considered experience.
Additional changes
If you would like to see some more concepts or want to explore ideas further, you can do this for a set fee.
Need something else?
We can support almost any additional design needs; from signage and packaging, to brochures and deck design + more!
Industries We Work With
From construction and trades to hospitality, tourism and professional services, we work across a diverse range of industries.
Every industry has its own way of doing things, and every business has something that sets it apart. A great brand should reflect the personality behind it.
Whether it's a builder with a reputation for quality, a hospitality business creating memorable experiences or a specialist with years of expertise, we create distinctive brand identities that bring those qualities to life.
Builders & Trades
Logo design and branding for builders, construction companies and skilled trades businesses looking to present a more professional, established brand.
Hospitality & Tourism
Brand identity and logo design for hospitality, tourism and accommodation businesses looking to create a distinctive experience and stand out in a competitive market.
Professional Services
Branding for consultants, specialists and service-based businesses who want a visual identity that communicates their expertise and builds trust.
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next Steps
Want to know more about branding with Concrete Creative?
Download our Branding Services Guide for a detailed overview of pricing, timelines, inclusions, and the branding process, so you can see whether Concrete Creative feels like the right fit for your business.