Portfolio
Georgios + Co
Family baked. Gift wrapped. Delicious gifts for every occasion, made locally with love in Launceston.
Project Overview
Industry
Gift Store, Homewares & Handmade Biscuits
Location
Launceston, Tasmania
Deliverables
• Branding
• Packaging
• Social Media Templates
The business
Georgios + Co offers premium gifting, stylish homewares and family-baked treats to bring moments of joy and meaningful connection. Their carefully curated hampers and thoughtfully selected giftware are designed to surprise, delight, and inspire.
the CREATIVE DIRECTION
Modern yet Authentic
Personal yet Professional
Simple yet Passionate
Case study
The Making of Georgios + Co
The Business
Georgios + Co is the heartful creation of Mary Tsakirellis, who came to me through a referral from another client. With deep roots in hospitality and a wealth of experience behind her, Mary was ready to channel that into something more personal — a business centred around biscuits, gift hampers, and thoughtful gifting moments.
This wasn’t just about baked goods. Georgios + Co was born from the love of bringing people together — whether through a homemade cookie shared over coffee or a curated hamper delivered to mark a special occasion. The name itself is a tribute to Mary’s husband, Georgio, and the family values at the core of everything they do.
At its essence, Georgios + Co is about meaningful gifting. Their products are designed to spark joy and connection — from the lovingly handmade biscuits (including gooey cookies and traditional Italian favourites) to the elegant packaging and curated giftware. Each detail is considered, every product infused with quality, care, and the warmth of a family kitchen.
The Design Process
From the start, I knew this brand had to feel warm, heartfelt, and personal. These weren’t mass-produced goods — they were hand-crafted, made with love, and meant to be given with meaning. But at the same time, Mary’s background in hospitality meant this wasn’t a side hobby; it needed to feel polished and professional, too.
I set out to balance both. The logo pairs a clean, modern sans-serif with a touch of handwritten script — blending sophistication with a personal, homegrown touch. The colour palette reflects this duality as well: deep green to evoke quality and an organic feel, warm rust to add heart and depth, and a soft cream as a grounding, neutral tone.
The true hero of the brand is the icon — a scripted “G” paired with a delicate, hand-drawn “x” — a subtle nod to “from Georgios, with love.” It’s a small but powerful detail that captures the brand’s essence: family, authenticity, and care in every gift.
The Result:
The final brand strikes the perfect balance between heart and professionalism. It feels personal and sincere — like something you’d give to someone you care about — but it also communicates credibility and experience.
And we moved fast. With Christmas just around the corner, we turned this around in just a few weeks, ensuring Georgios + Co could launch in time for the gifting season. Because the branding was developed with packaging in mind from day one, the rollout was seamless. From cookie boxes and thank you tags to ribbons, stickers, and social media launch posts, everything came together smoothly.
Mary and her team have since used the social templates I created to keep the brand alive on Instagram — maintaining the look and feel while adding their own touch. It’s been such a joy to help bring this family business to life, and to see the brand already delivering so many sweet, thoughtful moments to others.
Client Feedback
Alana was helpful, knowledgeable insightful and there for any inquiry we had, can’t thank her enough for the work she put in and the care and effort that goes into all her work
Mary + Harry Tsakirellis
Founders, Georgios + Co