About

Hi, I’m Alana Ward. Australian graphic design, digital illustrator, and the creative lady behind this design business.

A bit of background to my creative business

My design journey began in South Australia, in advertising. I then spent a decade living in Hong Kong, where I gained international design experience through a range of in-house and agency roles, before going out on my own, and launching Concrete Creative in 2017.

I’ve since had the pleasure of working with businesses big and small. Now based in Cairns, Far North Queensland, I help clients across Australia, Hong Kong and Europe, grow their businesses through brand design.

Over time, my practice has evolved to include three distinct creative offerings:

🌈 Project Play

In 2020, burnt out from client work and in need of my own creative outlet, I started to explore the world of illustration. In 2022 I won the Adelaide Fringe Poster Competition with my illustration, “Fleurs de Fringe”. Since then, I’ve continued to illustrate for a range of commercial clients across Australia. My vector-based artwork use simple shapes, bold colours and core design principles, to create fun, nostalgic and playful visuals. You can learn more about my illustration work here.

👩🏼‍💻Concrete Creative

My premium studio combines concrete direction with creative design to supporting large, established businesses with ongoing, high-quality, graphic design services. I’ve partnered with multinational corporates including HSBC and AXA Insurance, global luxury brands like Mandarin Oriental Hotel Group and Quintessentially, and respected Australian businesses such as SMF Architects and Hotel Renmark. If your team could benefit from the support of an agile and dependable freelance design service, then get in touch to learn more.

✨ Logos by Lanz

The most recent addition to my creative offerings, Logos by Lanz is a dedicated branding service for small business owners. If you’re a sole trader or a service-based business looking for a bold, professional brand without the overwhelm, Logos by Lanz makes branding accessible, affordable, and beautiful. Find out more here.

If you’d like to create something great together, get in touch 👩🏼‍💻