Padeldogs

The Design Process

Sam chose the Logos by Lanz Branding Basics package, which meant just one logo concept would be delivered. The fact Sam had already put a whole lot of groundwork into the business before the design phase, made my life a lot easier!

For me, the brief came down to two things:

• The brand had to feel dynamic yet premium; like it belonged in the sporting world, but with a boutique feel

• It needed a clever nod to the “dog”; I wanted to subtly show this connection, without being gimmicky.

I opted for bold and clean with the typography; giving a dynamic, yet refined feel. The colour palette mirrored this essence, pairing a luxe dark green with a vibrant lime accent colour. Although the “tennis ball yellow” hue may seem obvious and potentially overdone; it was a considered decision - we needed to very clearly connect the brand to padel (and sport in general). The use of this iconic colour means potential customers are less like to mistake don’t mistake Padeldogs.com for a dog brand!

Lastly, the absolute hero the brand, the icon. I wanted to visually show the connection to the fun business name, without it feeling crass or gimmicky. In the scamping process, I realised there was (very conveniently!) a strong connection between the shape of a padel racket and a dog snout. With a bit more workshopping on screen, I was able to develop a distinctive, clean and minimalist line icon that very literally communicates Padel + Dog.