Illustration
The creative playground of Alana Ward, founder of Concrete Creative
Welcome to Project Play. Every designer needs a playground — this is mine. Project Play is where I explore the world of illustration; a creative space that lives alongside the studio, but plays by its own rules. My vector-based artwork uses simple shapes, bold colours, and core design principles to create fun, nostalgic, and playful visuals.
Welcome to the playground
Commercial Illustration for businesses; For brands looking for a playful touch.
Great illustration does more than look good — it gives your brand a personality that's instantly recognisable and genuinely memorable. Whether it's a campaign, packaging, a mural, or editorial work, a well-crafted illustration can communicate what words and photography sometimes can't.
Backed by 15+ years of design experience, every Project Play commission is thoughtfully crafted — not just drawn, but designed. Upfront pricing and clear timelines mean no surprises along the way, and if you have something specific in mind, just ask.
To find out more about working together, get in touch to discuss your project.
package 01
Brand FoundationS
A professionally designed logo; done right from day one.
This package is for new businesses (or new ideas) that a need a strong, professional brand foundation, to get up and running ASAP.
If you don’t need the whole world solved right now and just want a brand that feels intentional, confident, and ready to go, this is your starting point.
Section Styles full-width
package 02
The Full Build
3 logo options; choose your preferred concept.
This package is for experienced business owners, evolving brands, or anyone who needs to explore their direction before locking things in.
The Full Build allows us to develop multiple logo concepts, and an additional round of revisions so we can collaborate further to refine your preferred direction.
package 03
The renovation
A considered refresh of your existing brand.
Maybe you’ve grown. Maybe you DIY’d it years ago. Maybe it just feels… tired. The Renovation helps bring everything back into alignment. This package is for established businesses whose branding no longer reflects the quality of their work.
We refine what’s already there and create a brand system that’s aligned with where your business is now.
Project Add Ons
Need more than just a logo? We can help with that too.
For more details and pricing of our Project Add Ons, get in touch and request a copy of our Brand Services Guide.
+ LAnding Page: A simple, singe page website, built on Squarespace
+ Website: Full-scale website built on Squarespace
+ Collateral Kit: Business Card + Email Signature
+ Social Templates: Set of 12 social media post designs, supplied as Canva templates
FEATURED PROJECTS
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FEATURED PROJECTS ☺
Section Styles full-width
Cutting chaos
Branding & Squarespace Website
Australia
URSUS Fitness
Brand Refresh Website & Social Media Design
Hong Kong
Padeldogs
Branding Basics Package
United Kingdom
next Steps
Get in touch to request our Branding Services Guide.
If you’re considering a branding project and want to understand how it works, this guide outlines pricing, timelines, inclusions, and what to expect from the process. It’s designed to help you make an informed decision, without any pressure, so you can see if the service feels like the right fit.