Portfolio
Calca constructions
Delivering architectural home builds across Adelaide and South Australia
Project Overview
Industry
Building & Construction
Location
Adelaide, South Australia
Deliverables
• Branding
• Squarespace Website (view here →)
The business
Calca Constructions is an Australian residential builder delivering high-quality homes across coastal and regional environments. Founded by Stuart, a carpenter by trade, the business is built on practical knowledge, skilled trades, and a strong commitment to craftsmanship. Working across classic, contemporary, and modern homes, Calca creates tailored spaces that reflect each client’s lifestyle, with a hands-on, start-to-finish approach.
the CREATIVE DIRECTION
Contemporary yet curated
Passionate yet practical
Bold yet refined
Case study
The Re-Making of Calca Constructions
The Business
Calca Constructions is an Australian residential builder specialising in high-quality homes, with a focus on natural materials and coastal environments. Referred to Concrete Creative by our past client, SMF Architects, Calca Constructions Director, Stuart initially reached out for us to help him build his website.
However, after a few email convos, it became clear that the brand would need some refinement before we could even begin the web design process. While the existing Calca Constructions logo provided a solid starting point, there were some key elements missing from the brand. There was no defined typography system, no supporting brand assets or alternative logo variations for use across social media, the website, and marketing collateral.
The existing visual identity also relied on an unexpected combination of pale pink and silver, which didn't reflect the strength, professionalism, and craftsmanship typically associated with an experienced and trusted residential builder. The logo itself included a drop-shadow effect that reduced its impact at smaller sizes and gave it a more dated feel. Before applying the brand to a website, we needed to refine and elevate the identity to create a more cohesive brand that aligned with the quality of homes they build.
The Design Process
Stuart has a background in carpentry (and still loves timber to this day). His business also focuses primarily on coastal builds. So, we used these insights as inspiration for a colour palette that felt distinctive but also aligned with his work and personality. A deep sea was introduced as the primary brand colour, offering a professional, trustworthy foundation while subtly referencing coastal environments. This was paired with a warm sand (instead of stark whites and metallic silver,) to add a sense of approachability and to reflect the natural materials used in his builds. Supporting colours of rusty orange and sky blue were incorporated to represent timber, landscape, and ocean influences.
With the brand established, we were able to move onto website design and development phase.
As a Squarespace specialist, I design fully customised websites that are both visually refined and easy for clients to manage. For Calca, the website needed to be clean and informative - outlining their services, providing insight into the business, and showcasing projects through high-quality imagery.
The layout was kept intentionally minimal, with project photography kept as hero. Text was also kept simple and to the point, reflective of Stuart’s approach to building. Clear calls to action were incorporated throughout to encourage potential clients to enquire and start the conversation.
For typography, the original logo used a clean sans serif style, but we had no idea what typeface was used. So we searched for a font that provided a close visual match while also introducing slightly softer, rounded forms to further enhance the approachability of the business. We selected Kanit, a Google font, to ensure accessibility and ease of use across future marketing and website updates.
The final brand assets were documented using a brand board; a simple one-pager guideline reference, to enable quick and consistent brand application across the business.
The Result
Calca Constructions now has a cohesive and professional brand identity, supported by a custom Squarespace website designed to grow with the business. The updated brand reflects both the quality of Stuart’s work and his own personality, while also creating clear differentiation from more generic construction branding. The introduction of a defined colour palette, typography system, and full logo suite provides a strong foundation for ongoing marketing and business growth.
The website brings everything together, offering a polished, easy-to-navigate platform that showcases completed projects, communicates services clearly, and builds trust with potential clients from the first interaction.
Together, the branding and website position Calca Constructions as a refined, approachable, and high-quality residential builder within the Australian market and armed director, Stuart, with the tools and foundation he needed to continue growing with confidence.
