Research and strategy to review existing brand position and set objectives for the re-brand

Development of distinctive brand assets including:
• Primary logo
• Secondary logo
• Logo + icon combination sets
• Colour palette
• Typography

Brand Guideline documentation provided to outline effective use of all assets.

Access to all assets provided through a private online portal

With the Brand Identity established, we were then able to apply the branding to a range of applications and touch points including:

• Business Cards
• Email Signature
• Presentation Deck
• Office Signage
• Uniforms

Design and development of a splash page to act as a holding page while the full website was built in the background

Design of full scale website, in line with new brand look & feel

Development of approved website design on Squarespace platform including:

• Portfolio functionality
• SEO optimisation

Development of social media framework, including content sharing strategy.

Development of a robust set of social media templates to align with the company’s content needs. All designs provided as Canva templates for in house content creation.

Social Media Playbook documentation provided to guide all team members on the social framework and use of templates.

View the SMFA social media design in action here →