portfolio
FOUR SEASONS FRESH
Combining systematic processes, with the care of a dedicated team to expertly deliver quality produce to Australian businesses, since 1993.
THE Business
Fresh Produce Wholesaler
Adelaide, Australia
THE CREATIVE DIRECTION
Progressive yet Personal
Meticulous yet Collaborative
Tech-driven yet Trustworthy
The Deliverables
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Research and strategy to review existing brand position and set objectives for the re-brand
Development of distinctive brand assets including:
• Primary logo
• Secondary emblem
• Brand pattern
• Icon set
• Colour palette
• TypographyBrand Guideline documentation provided to outline effective use of all assets.
Access to all assets provided through a private online portal
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Design and development of a splash page to act as a holding page while the full website was built in the background
Design of full scale website, in line with new brand look & feel
Development of approved website design on Squarespace platform including:
• Portfolio functionality
• SEO optimisation -
After completing the website, the Four Seasons team realised they wanted to apply their new branding to a range of other touch points. We continued to work together to design a range of brand collateral including:
• Electronic Business Cards
• Email Signature
• Presentation Deck
• Site Signage
• Commerce Platform Interface
To learn more about the branding process, a “The Making of Four Seasons Fresh” on the journal.