portfolio
Francis West
Empowering everyday families to create confidently styled spaces, with beautiful home goods; available online and shipped securely, import tax-free, within 30 days.
THE Business
Middle Eastern Restaurant
Hong Kong
THE CREATIVE DIRECTION
Warm / Honest / Local / Authentic / Elegant / Vibrant / Contemporary / Simple / Welcoming
The Deliverables
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Research and strategy to review existing brand position and set objectives for the re-brand
Development of distinctive brand assets including:
• Primary logo
• Secondary emblem
• Brand pattern
• Icon set
• Colour palette
• TypographyBrand Guideline documentation provided to outline effective use of all assets.
Access to all assets provided through a private online portal
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After completing the website, Casa Freya founder, Sofia, realised she wanted to apply her beautiful new branding to all other customer touch points. We continued to work together to design a range of brand collateral including:
• Business Cards
• Email Signature
• Takeaway Packaging
• Menus -
Design of full scale website, in line with new brand look & feel
Development of approved website design on Squarespace platform including:
• Menu functionality
• SEO optimisation
To learn more about the branding process, a “The Making of FRANCIS West” in Studio Notes.